I’m a bit late with this and I apologise as I know that you will all have been sitting refreshing your browser windows, just waiting to hear how this week’s gone for me.
I have less to report back; I’ve not been as active this week, seeing how the Facebook ad pans out, and reading up on others’ experiences, and what to do next.
I’ll start with Facebook… I ended up fiddling about with the ad criteria on Sunday, five days into the seven-day ad. From the figures I’d seen, there were far more women than men clicking on my ad so I changed the target audience to all women. Sexist, eh? I also thought the people of Bristol may have had enough so I changed the target area to the United Kingdom. Why deprive the rest of the UK, eh?
I am not desperate to be back on the Hot & Trending list (although that would be nice) as I don’t think this is the only criteria which the Kindle Press folk go by; however, I do want to maintain a fairly steady trickle of interest in the book.
The results show a slightly higher uptake after doing this (looking at Sept 25th/26th):
And the traffic to the Kindle Scout page seems to mirror this, with things picking up again (a bit) on the same dates, or the 25th at least:
As you can see, things have really dropped off over the last couple of days, I need to do something about this.
Here’s a snazzy little graph to show you the demographic breakdown of the Facebook ad:
It’s interesting; although I feel I’ve written a more universal book perhaps I am wrong about this! I never aim to write solely for women and I have had some great reviews from male readers, but maybe I’m subconsciously pitched that way. Or maybe what interests me (people and their lives) isn’t ‘typical male’ subject matter.
Anyway, I digress. Back to Kindle Scout. I have been lazy with it this last week; partly because I wanted to see how the Facebook ad helped, and partly because I’ve got loads of other work on – including getting the print edition of Amongst Friends ready for release. This week, I’m determined to be more proactive, hands-on, etc. I’ll let you know how I get on.
In the meantime, if you’re reading this because you’re an author and considering Kindle Scout for yourself, here are a couple of useful links to groups on Goodreads and Kindleboards which I have found helpful, and supportive:
N.B. You need to be signed up to Goodreads and Kboards to access these.
And finally, don’t forget you can NOMINATE ME here: https://kindlescout.amazon.com/p/Y849CZQNLHR7