It’s now over a week since the free promotion I ran on the Kindle editions of Writing the Town Read and Looking Past completed and since then I’ve been keeping an eye on their sales figures and their positions in the Amazon Bestsellers Rank.
Bearing in mind that until the promotion I had done no promotion of my books for months, and their sales figures had died down to zero, I’ve been pleased to see things pick up a little. However, now that we are only a week or so past the end of the promo, these figures have dropped off again.
Here’s a quick glance at how the two books have fared:
(KENP = ‘Kindle Edition Normalized Page Count’. Subscribers to Amazon Kindle Unlimited may borrow Kindle books and an author/publisher is paid per ‘page’ read. There are 343 and 373 KENP pages in Writing the Town Read and Looking Past, respectively.)
As you can see from the figures there have been no sales whatsoever in the UK. However, it was quite exciting to see eight copies of Writing the Town Read sell in the US the day after the free promo ended. I was concerned that I would come back to find they had all been refunded – sometimes it’s possible that a reader will see a free promo advertised after it’s ended, click through and buy the book before realising it’s been returned to its full price. However, no refunds. Phew!
As you can tell , I am at the bottom end of any sales scale. I would love to improve this and over time, I am determined that I will. but I see my writing career as a very long-term thing. I have limited time, as most of us do, and I have other priorities – namely family and work – and I am set on finishing my third book now. I’m also busily reading Joanna Penn’s How to Market a Book to get some new ideas.
I would definitely recommend a free promo as a way to inject a bit of life into a book’s life. However, I’d recommend that it is planned carefully at least a month in advance (which I did not do on this occasion) – as this gives you a better chance of being listed with some of the bigger sites, and ideally a plan should be in place to follow up the success of the promotion. Again, not something I have done this time around.
It was a slightly last minute decision on my part to go for this when I did but I enjoyed it and it’s given me plenty to think about. There are things which I should have done to better measure what was working, for example using different bit.ly links for different promotions and posts. I’m thinking it through, I’m writing it down, I’m planning for next time.
Watch this space as I am working on that spreadsheet which I will have ready to share in the news few weeks. In the meantime, good luck with your own marketing. I’d love to hear what is working for you.